HODLERS CUP X CANADIAN BITCOIN CONFERENCE
At the Canadian Bitcoin Conference, I was hired to capture the high-energy Hodlers Official clothing brand hockey game—an electrifying face-off between Team USA and Team Canada. This event was more than just a game; it was a celebration of Bitcoin culture, bringing together passionate supporters of the movement in an intense and entertaining match. My role was to document the action with dynamic cinematography, ensuring every fast-paced moment and key play was brought to life on screen.
In addition to filming the game, we were also commissioned to undertake product photography for Hodlers Official, capturing their latest apparel line in a way that resonated with their brand identity. The final video, which showcased both the adrenaline of the match and the brand’s signature aesthetic, generated over 10,000 views, successfully amplifying the event’s impact within the Bitcoin community. This project demonstrated how well-crafted visual storytelling can enhance brand presence and engage audiences beyond the event itself.